1) The Client Relationship (Agent Works For Buyer): A real estate company engaged as a "Buyer's Agent" must perform its duties in the best interests of the client. A formal written agreement known as a Buyer Agency Agreement, establishes the terms and conditions of this business relationship. This agreement also describes the variety and extent of services that the company will be responsible for, sets the structure whereby the fees will be payable to the real estate agent, and outlines the obligations which the buyer may be facing. Under the terms of this agreement, the buyer has an obligation to have that company represent their real estate interests for a specific period of time. The real estate agent must provide professional advisory services, act as a negotiator in good faith to represent the buyer's interests to the best of their capacity, and to present the buyer with as much information as necessary in order to make an informed and proper set of decisions.
2) The Customer Relationship (Agent Works For Seller): The buyer must expect to receive honest and equitable treatment under the terms of this business relationship. It is imperative that the buyer comprehends that under the terms of such an agreement, the real estate agent is acting as an agent of the seller and therefore is responsible to that party first and foremost. Regardless, the buyer has a full expectation that the real estate agent will reveal and present all relevant information with regards to a property, free of misrepresentation or concealment, and to answer the buyer's questions about the property in complete and verifiable honesty. When a buyer enters into this form of an agreement with a real estate agent it is understood by all parties that the real estate agent will not attempt to negotiate a price for the property in any form of representative capacity or responsibility to the buyer, as that would represent a conflict of interest with the real estate agent's primary relationship with the seller.
Emotion vs. Reason - A well staged home should invoke a "love at first sight" feeling where prospective buyers can visualize living there.
An investment not an expense - Staging a property is a smart investment which reaps significant returns that go far beyond its initial cost.
Given the current market trends and increasing competition, Home Staging can be very powerful. When done properly it can help do the following:
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